Commercial Farming

Example postcard with callouts directing towards listed features

    What's On A Commercial Report?

  • A. Building or Land Area Name

    Prominent placement of the building or land area name captures homeowner attention.

  • B. Customizable Background Image

    Several photo options to choose from, or you may provide your own.

  • C. Agency Branding

    Feature your agency’s logo.

  • D. Customizable Letter to The Owner

    A pre-written, fully-editable letter provides valuable market news to owners.

  • E. Agent Contact Information and Headshot

    Your face and contact information are front and center with owners.

  • F. Featured Sales

    Highlights sales activity that has taken place in the surrounding area or other similar areas.

  • G. Featured Commercial Properties

    Showcase your available listings, solds, or those within your agency.


Commercial Farming Reports establish you as the commercial real estate expert through the consistent delivery of data-driven reports mailed to your target farm.

Our high-quality Commercial Farming Reports are prepared, printed, and mailed on you or your team’s behalf every 60 days to owners or managing company members at a home or business address. Reports use data merged from the tax roll, State Corporation databases, and multiple commercial databases to highlight sales activity and information relevant to the targeted category you select; not just generic information. Reports also include customizable content and the ability to feature up to three active listings. Multiple addresses and duplicate owners are removed from mailing lists to ensure maximum cost-effectiveness for you.

Choose from 10 standard commercial property types and more than 150 sub-types available across an entire county or zip codes spanning multiple counties. Once you’ve selected the type of business and area you wish to target, the areas are exclusively yours and will never be available to another agent while you’re mailing our reports.

To make it easy for you to follow-up with prospects, we offer free, pre-scrubbed phone numbers of owners, their business, and parent company in your farm areas every quarter.

Take charge of your success.

Request Information

Enter your contact information and one of our Commercial Farming Specialists will contact you.

Your information is held private.
There is no obligation.

What will you do today to achieve success tomorrow?

Various Postcards and website available for homeowners

Our Farming Process

Step 1

Mail Reports To Exclusive Neighborhoods Every 60 Days for Optimal Results

The most successful real estate agents develop their business in a specific area or market demographic by “farming” for business leads. The best method for doing this is consistently sending quality marketing pieces that educate homeowners. Doing this properly takes time and resources, which can distract from your effort to follow up and close leads. At RSP, we use MLS and tax roll data to prepare, print, and mail neighborhood-exclusive reports on your behalf around the world, providing homeowners with information on sales activity unique to their street, subdivision, or condo. Reports are mailed every 60 days to a specific geographic area, branding you as the neighborhood expert.

Step 2

Reinforce Your Brand Between Report Mailings

To further reinforce your brand between report mailings, we offer Just Listed / Just Sold Postcards, Ready to Move Postcards, and Seasonal Postcards to grow your sphere. These supplemental products keep you top-of-mind with homeowners while building up your credibility.

Step 3

Follow Up with Instant Real-Time Leads

And since we do the work, you’ll have time to spend following up with real-time leads produced from our Home Value Estimator lead generation tool, free on all reports. For tips on how to do this, refer to our Best Practices Guide.

Trusted By Top Agencies
For More Than 20 Years