The Impact of Using A Targeted Approach to Geographic Farming
Being a successful real estate professional in today's world isn't easy. Competitor business models, consumer inundation of generic clutter (print and digital),
and an increasing number of licensed agents are challenging the opportunity for you to succeed. Successful agents know that you cultivate sales through consistently
delivering value-driven content to homeowners, building awareness and trust of your brand. But just how does this work, and what does it mean for you?
In 2017, we compared results of agents who use our target farming reports to those who do not. All of these agents are in leading real estate companies we service, including Coldwell Banker NRT Florida,
Long & Foster Real Estate, The Keyes Company Realtors, Douglas Elliman Real Estate, BHHS Koenig-Rubloff, and Allen Tate. We analyzed several different factors, including the number of transactions obtained,
results within the same agency (those using program vs. not), the amount of time using our program, and the type of transactions agents received as a direct result of our mailings.
As the results of this case study show, targeted geographic farming can yield powerful results when properly executed; hence the success of our Target Farming Reports.