The Impact of Using A Targeted Approach to
Being a successful real estate professional in today's world isn't
easy. Competitor business models, consumer inundation of generic
clutter (print and digital),
and an increasing number of licensed agents are challenging the
opportunity for you to succeed. Successful agents know that you
cultivate sales through consistently
delivering value-driven content to homeowners, building awareness and
trust of your brand. But just how does this work, and what does it
mean for you?
In 2017, we compared results of agents who use our target farming
reports to those who do not. All of these agents are in leading real
estate companies we service, including Coldwell Banker NRT Florida,
Long & Foster Real Estate, The Keyes Company Realtors, Douglas
Elliman Real Estate, BHHS Koenig-Rubloff, and Allen Tate. We analyzed
several different factors, including the number of transactions
results within the same agency (those using program vs. not), the
amount of time using our program, and the type of transactions agents
received as a direct result of our mailings.
As the results of this case study show, targeted geographic farming
can yield powerful results when properly executed; hence the success
of our Target Farming Reports.